Vol. 9 No. 5 (2022): Journal of Eastern European and Central Asian Research

Special issue dedicated to the 5th International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST) held on May 30-31, 2022, in Bandung, Indonesia.

DOI: https://doi.org/10.15549/jeecar.v9i5
Published: 2022-11-04

Manuscripts

  • Private universities in Indonesia: Perspective on students’ satisfaction and marketing strategy in Post Pandemic Era

    Senny Luckyardi, Ratih Hurriyati, Bambang Widjajanta, Disman Disman, Puspo Dewi Dirgantari, Bagas Dwi Suryo Wibowo
    726-740
    DOI: https://doi.org/10.15549/jeecar.v9i5.1053

  • The influence of product creativity on competitive advantage

    Trustorini Handayani, Muhammad Gian, Niël Kruger
    741-748
    DOI: https://doi.org/10.15549/jeecar.v9i5.1057

  • Job satisfaction as a mediator in improving employee performance through talent and knowledge management

    Bayu Indra Setia, Tjutju Yuniarsih, Mohammad Fakry Gaffar, Edi Suryadi, Azhar Affandi, Tatik Rohmawati
    749-762
    DOI: https://doi.org/10.15549/jeecar.v9i5.1060

  • The relationship between e-learning and student satisfaction as marketing strategy: A case study at a private university

    Eddy Soeryanto Soegoto, Senny Luckyardi, Rizky Jumansyah, Herry Saputra, Niël A Kruger
    763-775
    DOI: https://doi.org/10.15549/jeecar.v9i5.1052

  • Marketing innovation: Development strategy of private university in Indonesia

    Mirza Abdi Khairusy, Ratih Hurriyati, Suwatno Suwatno, Vanessa Gaffar, Puspo Dewi Dirgantari, Soni Mulyawan Setiana
    776-788
    DOI: https://doi.org/10.15549/jeecar.v9i5.1073

  • Capital structure, profitability, hedging policy, firm size, and firm value: Mediation and moderation analysis

    Erik Syawal Alghifari, Ikin Solikin, Nugraha Nugraha, Ika Waspada, Maya Sari, Lilis Puspitawati
    789-801
    DOI: https://doi.org/10.15549/jeecar.v9i5.1063

  • Increase brand loyalty through brand benefits on domestic products in Indonesia

    Puspo Dewi Dirgantari, Sarah Yusary, Lili Adi Wibowo, Yusuf Murtadlo Hidayat, Eddy Soeryanto Soegoto , Mohd Halim Mahphoth, Jefry Aulia Martha
    802-814
    DOI: https://doi.org/10.15549/jeecar.v9i5.1059

  • The effectiveness of electronic purchase on ordering national health insurance drugs at the West Bandung pharmacy of Indonesia

    Kamelia Agustini, Ratih Hurriyati, Vanessa Gaffar, Bella Tiana, Windi Novianti
    815-823
    DOI: https://doi.org/10.15549/jeecar.v9i5.1062

  • Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

    Yogi Suprayogi, Ratih Hurriyati, Vanessa Gaffar, Edi Suryadi, Puspo Dewi Dirgantari, Raeni Dwi Santy, Nurul Hutami Ningsih
    824-837
    DOI: https://doi.org/10.15549/jeecar.v9i5.1061

  • Digital way to increase consumer purchase intention for local fashion products in developing country

    Ira Valentina Silalahi, Ratih Hurriyati, Agus Rahayu, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari, Lia Warlina
    838-850
    DOI: https://doi.org/10.15549/jeecar.v9i5.1070

  • Bibliometric analysis of green supply chain research using VOSviewer

    Eddy Soeryanto Soegoto, Senny Luckyardi, Euis Neni Hayati, Agis Abhi Rafdhi, Dina Oktafiani
    851-864
    DOI: https://doi.org/10.15549/jeecar.v9i5.1051

  • Brand meaning and its social categories: A semiotic approach for future marketing

    Tatan Tawami, Lia Maulia Indrayani, Cece Sobarna, Susi Yuliawati, John Dilyard
    865-873
    DOI: https://doi.org/10.15549/jeecar.v9i5.1065

  • Improving local economy through integrated waste management in Bandung City, Indonesia (Case study of Sukasari district)

    Lia Warlina, Wanjat Kastolani, Senny Luckyardi; Dina Oktafiani; Daniel Francois Meyer
    874-888
    DOI: https://doi.org/10.15549/jeecar.v9i5.1064

  • Banking financial performance in the industry financial technology era

    Suryanto Suryanto, Herwan Abdul Muhyi, Poni Sukaesih Kuirniati, Nazar Mustapha
    889-900
    DOI: https://doi.org/10.15549/jeecar.v9i5.1075

  • The role of domestic investment, foreign investment and the number of Micro Small and Medium-Sized Enterprises to reduce poverty in Indonesia

    Herman Soegoto, Suryatno Wiganepdo Soegoto, Daniel Francois Meyer
    901-913
    DOI: https://doi.org/10.15549/jeecar.v9i5.1072