A research agenda on Czech attitudinal perspectives in an era of digital transformation

Authors

  • Richard Brunet-Thornton University of Economics, Prague
  • Tobias Cramer University of Economics, Prague
  • Petr Jirsák University of Economics, Prague

DOI:

https://doi.org/10.15549/jeecar.v6i1.277

Keywords:

Czech Republic, Research project, Culture and diversity, Stereotypes, Workplace and management, HRM

Abstract

This discussion centres on the growing impact of the transformation to digitalisation in various industry sectors. Enterprises seek to engage individuals who possess an appropriate profile to fulfil vacancies or new positions to assist in the transformation endeavour. Traditional job descriptions are replaced by the need for agile technical skills, project management competencies, and critical thinking. Challenges increase proportionally to the local employment rate. To evaluate such an impact, a project has been established to determine the reaction of employers once confronted with the lack of same-culture candidates. This manuscript represents the first phase of the project wherein the status quo is documented through an analysis of the extant literature. The findings of this exercise then serve as a benchmark from which survey results will be monitored. Although the literature review does not dispel all Czech stereotypes, it does provide a more realistic image of Czech cultural traits and characteristics.

Author Biographies

Richard Brunet-Thornton, University of Economics, Prague

Member of the Department of Management, Faculty of Business Administration of the University of Economics, Prague. Managing Director of the Cross-Cultural Management Centre and Executive Consultant of the Centre for Digital Transformation. Research interests are centred on intercultural management and communications, intercultural negotiation styles, cultural anthropology and ethnology, and cross-cultural knowledge management. Given his 45-year experience in the IS/IT industry, Richard’s interest includes international project management and the cultural aspects of digital transformation. He holds editorial positions on various scholarly journals and publications. Richard is a Fellow of the Royal Society of the Arts (UK) and a member of the American Psychological Association.

Tobias Cramer, University of Economics, Prague

Dr. Tobias Cramer a native of Leipzig, Germany completed his studies of business and education at the University of Technology Dresden. Already during his studies, he gained broad practical experience in cross-cultural cooperation. Fascinated by cross-cultural similarities and differences, he addressed himself to cross-cultural cooperation in multinational teams during his doctoral study at the University of Economics, Prague. He currently works as a lecturer and trainer in cross-cultural as well as diversity management. His recent visiting lectures included the University of Northern Colorado (US). and the Shandong University of Finance and Economics (China) Tobias is an Executive Consultant at the Centre for Cross-Cultural Management.

Petr Jirsák, University of Economics, Prague

Member of the Department of Logistics, Faculty of Business Administration of the University of Economics, Prague. Managing Director of the Centre for Digital Transformation. Research interests include supply chain processes such as, demand planning, supply planning and management, warehousing and logistic services, logistic providers, global supply chain strategies, employment of lean management in supply chain processes, implementation road maps and automation and digitisation strategies, municipal logistics in the era of Smart Cities and last but not least, the impact of additive manufacturing on supply chain performances. Petr conducts research for the Technological Agency of the Czech Republic and the Ministry of Transportation. Recent involvement comprised municipal logistics and waste collection using the IoT. Equally, Petr provides consulting services for private enterprise in the areas of distribution strategies and warehousing. Petr regularly presents his findings and recommendations at both academic and professional conferences.

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Published

2019-03-31

How to Cite

Brunet-Thornton, R., Cramer, T., & Jirsák, P. (2019). A research agenda on Czech attitudinal perspectives in an era of digital transformation. Journal of Eastern European and Central Asian Research (JEECAR), 6(1), 99–112. https://doi.org/10.15549/jeecar.v6i1.277