Agricultural Entrepreneurial Strategy during the COVID-19 Pandemic: Case Study of Garut, Indonesia

Authors

  • Eddy Soeryanto Soegoto Universitas Komputer Indonesia
  • Senny Luckyardi Universitas Komputer Indonesia
  • Lia Warlina Universitas Komputer Indonesia https://orcid.org/0000-0001-6599-6900
  • Sri Supatmi Universitas Komputer Indonesia

DOI:

https://doi.org/10.15549/jeecar.v9i2.872

Keywords:

Agriculture, Entrepreneurship, Farmer, Economic, SWOT, COVID-19

Abstract

This study aims at proposing a business strategy to maintain the agricultural sector in Garut Regency during the Covid-19 Pandemic. Regardless of the fact that all sectors need special strategies to survive during the COVID-19 pandemic, there are still limited studies focusing on entrepreneurship strategies in the agriculture sector. The method used in this research was descriptive-qualitative case study. Observations were made for a period of one year from October 2019 to October 2020 to observe the resilience of the agricultural sector in Garut district, Indonesia. During the COVID-19 pandemic, the agricultural sector of Garut Regency used a closed-loop strategy, namely by establishing cooperation between farmers and the industrial as well as retail sectors. To support this strategy, a supporting strategy that considers internal and external factors in the agricultural sector is needed. This study uses SWOT analysis to determine important aspects. Based on the identified factors, various strategies were obtained to strengthen the economic structure of farmers. As a result, farmers are expected to increase production and welfare as well as can become a momentum for strengthening national food independence. This research can be used as a reference for other researchers in their research and add insight.

Author Biographies

Eddy Soeryanto Soegoto, Universitas Komputer Indonesia

Eddy Soeryanto Soegoto, Management Department, Faculty of Economic and Business,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Senny Luckyardi, Universitas Komputer Indonesia

Senny Luckyardi, Management Department, Faculty of Economic and Business,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Lia Warlina, Universitas Komputer Indonesia

Lia Warlina, Urban and Regional Planning Department, Faculty of Engineering and Computer Science, Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

Sri Supatmi, Universitas Komputer Indonesia

Sri Supatmi, Electro Engineering Department, Faculty of Engineering and Computer Science,
Universitas Komputer Indonesia. Jl. Dipati Ukur No. 114-116, Bandung, Jawa Barat 40132, Indonesia.

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Published

2022-02-04

How to Cite

Soegoto, E. S., Luckyardi, S., Warlina, L., & Supatmi, S. (2022). Agricultural Entrepreneurial Strategy during the COVID-19 Pandemic: Case Study of Garut, Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 9(1), 138–150. https://doi.org/10.15549/jeecar.v9i2.872

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