Relationship and digital competencies of individuals in value creation in the Polish digitized environment
DOI:
https://doi.org/10.15549/jeecar.v8i4.661Keywords:
value, digitalization, competences, cooperation, PolandAbstract
The aim of this paper is to indicate how the relational and digital competencies of individuals impact value creation processes during a cooperation between companies in a digitized environment. The paper applies the case study method and analyzes a digitized small company operating in Poland and its cooperators (confectionery shops, end commercial businesses, and individual customers). The study contributes to the literature on individual and managerial competencies by addressing both the relational and digital competencies of individuals needed for value creation. It proposes a novel approach to the conceptualization of individuals’ relational and digital competencies needed for value creation in a digitized environment by companies from both digital and traditional industries. It also presents managerial implications and identifies the individual relational and digital competencies of Polish managers that are needed to create value in a dynamic, digitized environment.
References
Adamik, A., & Nowicki, M. (2018). Preparedness of companies for digital transformation and creating a competitive advantage in the age of Industry 4.0. Proceedings of the International Conference on Business Excellence, 12(1), 10–24. https://doi.org/10.2478/picbe-2018-0003 DOI: https://doi.org/10.2478/picbe-2018-0003
Aletdinova, A. A., Bakaev, M. A., & Astapchuk, V. A. (2021). Intelligent analysis of digital economy competencies in agriculture labor. IOP Conference Series: Materials Science and Engineering, 1019(1). https://doi.org/10.1088/1757-899X/1019/1/012046 DOI: https://doi.org/10.1088/1757-899X/1019/1/012046
Andersen, P. H., Christensen, P. R., & Damgaard, T. (2009). Diverging expectations in buyer-seller relationships: Institutional contexts and relationship norms. Industrial Marketing Management, 38(7), 814–824. https://doi.org/10.1016/j.indmarman.2008.04.016 DOI: https://doi.org/10.1016/j.indmarman.2008.04.016
Baraldi, E., & Lind, J. (2017). Value Measuring and Value Appropriation in Business Networks. No Business Is an Island, 47–66. https://doi.org/10.1108/978-1-78714-549-820171003 DOI: https://doi.org/10.1108/978-1-78714-549-820171003
Chen, I. J., & Kitsis, A. M. (2017). A research framework of sustainable supply chain management: The role of relational capabilities in driving performance. International Journal of Logistics Management, 28(4), 1454–1478. https://doi.org/10.1108/IJLM-11-2016-0265 DOI: https://doi.org/10.1108/IJLM-11-2016-0265
Corsaro, D. (2019). Capturing the broader picture of value co-creation management. European Management Journal, 37(1), 99–116. https://doi.org/10.1016/j.emj.2018.07.007 DOI: https://doi.org/10.1016/j.emj.2018.07.007
Denzin, N. K., & Lincoln, Y. S. (2012). Strategies of qualitative inquiry (4th ed.). Sage.
European Commission. (2020). Digital Economy and Society Index (DESI) 2020. Human Capital.
Ferrari, A. (2013). Digital Competence in Practice: An Analysis of Frameworks. Joint Research Centre of the European Commission. https://doi.org/10.2791/82116
Ford, D., Mattsson, L.-G., & Snehota, I. (2017). Management in the Interactive Business World. In No Business is an Island (pp. 27–45). Emerald Publishing Limited. https://doi.org/10.1108/978-1-78714-549-820171002 DOI: https://doi.org/10.1108/978-1-78714-549-820171002
Ford, J. A., Verreynne, M.-L., & Steen, J. (2017). Limits to networking capabilities: Relationship trade-offs and innovation. Industrial Marketing Management, 1–15. https://doi.org/10.1016/j.indmarman.2017.09.022 DOI: https://doi.org/10.1016/j.indmarman.2017.09.022
Forkmann, S., Henneberg, S. C., & Mitrega, M. (2018). Capabilities in business relationships and networks: Research recommendations and directions. Industrial Marketing Management, 74(August), 4–26. https://doi.org/10.1016/j.indmarman.2018.07.007 DOI: https://doi.org/10.1016/j.indmarman.2018.07.007
Gadde, L. E., Huemer, L., & Håkansson, H. (2003). Strategizing in industrial networks. Industrial Marketing Management, 32(5), 357–364. https://doi.org/10.1016/S0019-8501(03)00009-9 DOI: https://doi.org/10.1016/S0019-8501(03)00009-9
Garrido-Moreno, A., García-Morales, V., King, S., & Lockett, N. (2020). Social Media use and value creation in the digital landscape: a dynamic-capabilities perspective. Journal of Service Management, 31(3). https://doi.org/10.1108/JOSM-09-2018-0286 DOI: https://doi.org/10.1108/JOSM-09-2018-0286
Gracel, J., & Makowiec, M. (2017). Kluczowe kompetencje mened?era w dobie czwartej rewolucji przemys?owej – przemys?u 4.0. Acta Universitatis Nicolai Copernici. Zarz?dzanie, 44(4), 105–129. DOI: https://doi.org/10.12775/AUNC_ZARZ.2017.054
Gunawardena, C. N. (1995). Social Presence Theory and Implications for Interaction and Collaborative Learning in Computer Conferences. International Journal of Educational Telecommunications, 1(2), 147-166.
Haas, A., Snehota, I., & Corsaro, D. (2012). Creating value in business relationships : The role of sales. Industrial Marketing Management, 41(1), 94–105. https://doi.org/10.1016/j.indmarman.2011.11.004 DOI: https://doi.org/10.1016/j.indmarman.2011.11.004
Halinen, A., & Törnroos, J. Å. (2005). Using case methods in the study of contemporary business networks. Journal of Business Research, 58(9 SPEC. ISS.), 1285–1297. https://doi.org/10.1016/j.jbusres.2004.02.001 DOI: https://doi.org/10.1016/j.jbusres.2004.02.001
Healy, M., & Perry, C. (2000). Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm. Qualitative Market Research: An International Journal, 3(3), 118–126. https://doi.org/10.1108/13522750010333861 DOI: https://doi.org/10.1108/13522750010333861
Hsieh, P.-F. F., Lee, C.-S. S., & Ho, J. C. (2012). Strategy and process of value creation and appropriation in service clusters. Technovation, 32(7–8), 430–439. https://doi.org/10.1016/j.technovation.2011.03.003 DOI: https://doi.org/10.1016/j.technovation.2011.03.003
Kähkönen, A.-K., & Lintukangas, K. (2018). Key dimensions of value creation ability of supply management. International Journal of Operations and Production Management, 38(4), 979–996. https://doi.org/10.1108/IJOPM-04-2016-0189 DOI: https://doi.org/10.1108/IJOPM-04-2016-0189
Kähkönen, A.-K., Lintukangas, K., & Hallikas, J. (2015). Buyer’s dependence in value creating supplier relationship. Supply Chain Management, 20(2), 151–162. https://doi.org/10.1108/SCM-02-2014-0062 DOI: https://doi.org/10.1108/SCM-02-2014-0062
Kinkel, S., Schemmann, B., & Lichtner, R. (2017). Critical Competencies for the Innovativeness of Value Creation Champions: Identifying Challenges and Work-integrated Solutions. Procedia Manufacturing, 9. https://doi.org/10.1016/j.promfg.2017.04.021 DOI: https://doi.org/10.1016/j.promfg.2017.04.021
Leite, E., & Bengtson, A. (2018). A business network view on value creation and capture in public-private cooperation. Industrial Marketing Management, 73, 181–192. https://doi.org/10.1016/j.indmarman.2018.02.010 DOI: https://doi.org/10.1016/j.indmarman.2018.02.010
Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Introduction to Special Topic Forum: Value Creation and Value Capture: A Multilevel Perspective. The Academy of Management Review, 32(1), 180–194. DOI: https://doi.org/10.5465/amr.2007.23464011
Lindgreen, A., Hingley, M. K., Grant, D. B., & Morgan, R. E. (2012). Value in business and industrial marketing: Past, present, and future. Industrial Marketing Management, 41(1), 207–214. https://doi.org/10.1016/j.indmarman.2011.11.025 DOI: https://doi.org/10.1016/j.indmarman.2011.11.025
Marschan-Piekkari, R., & Welch, C. (2004). Qualitative Research Methods in International Business: The State of the Art. In R. Marschan-Piekkari & C. Welch (Eds.), Handbook of Qualitative Research Methods for International Business (pp. 5–24). Edward Elgar. DOI: https://doi.org/10.4337/9781781954331
Martin, J. A., & Bachrach, D. G. (2018). A relational perspective of the microfoundations of dynamic managerial capabilities and transactive memory systems. Industrial Marketing Management, 74, 27–38. https://doi.org/10.1016/j.indmarman.2018.07.008 DOI: https://doi.org/10.1016/j.indmarman.2018.07.008
Minerbo, C., Kleinaltenkamp, M., & Artur Ledur Brito, L. (2021). Unpacking value creation and capture in B2B relationships. Industrial Marketing Management, 92, 163–177. https://doi.org/10.1016/j.indmarman.2020.11.011 DOI: https://doi.org/10.1016/j.indmarman.2020.11.011
Mitrega, M., Henneberg, S. C., & Forkmann, S. (2018). Capabilities in business relationships and networks: An introduction to the special issue. Industrial Marketing Management, 74(August), 1–3. https://doi.org/10.1016/j.indmarman.2018.07.006 DOI: https://doi.org/10.1016/j.indmarman.2018.07.006
Möller, K. E. K., & Törrönen, P. (2003). Business suppliers ’ value creation potential A capability-based analysis. Industrial Marketing Management, 32(2), 109–118. https://doi.org/10.1016/S0019-8501(02)00225-0 DOI: https://doi.org/10.1016/S0019-8501(02)00225-0
Mu, J., Thomas, E., Peng, G., & Di Benedetto, A. (2017). Strategic orientation and new product development performance: The role of networking capability and networking ability. Industrial Marketing Management, 64, 187–201. https://doi.org/10.1016/j.indmarman.2016.09.007 DOI: https://doi.org/10.1016/j.indmarman.2016.09.007
Myruski, S., Quintero, J. M., Denefrio, S., & Dennis-Tiwary, T. A. (2020). Through a Screen Darkly: Use of Computer-Mediated Communication Predicts Emotional Functioning. Psychological Reports, 123(6). https://doi.org/10.1177/0033294119859779 DOI: https://doi.org/10.1177/0033294119859779
Ngoasong, M. Z. (2018). Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competencies. Journal of Small Business and Enterprise Development, 25(3). https://doi.org/10.1108/JSBED-01-2017-0014 DOI: https://doi.org/10.1108/JSBED-01-2017-0014
Ngugi, I. K. (2019). Co-creating Value in the Dyadic Relationships of Small and Large Firms in the Agri-food Sector. Journal of International Food & Agribusiness Marketing, 31(1), 52–68. https://doi.org/10.1080/08974438.2018.1471638 DOI: https://doi.org/10.1080/08974438.2018.1471638
Potemkin, V., & Rasskazova, O. (2020). Digital competence of employees and the value of human resources in the development strategy of enterprises. IOP Conference Series: Materials Science and Engineering, 940(1). https://doi.org/10.1088/1757-899X/940/1/012098 DOI: https://doi.org/10.1088/1757-899X/940/1/012098
Ratajczak-Mrozek, M., Fonfara, K., & Hauke-Lopes, A. (2019). Conflict handling in small firms’ foreign business relationships. Journal of Business and Industrial Marketing, 34(1). https://doi.org/10.1108/JBIM-10-2018-0316 DOI: https://doi.org/10.1108/JBIM-10-2018-0316
Ratajczak-Mrozek, Milena. (2017). Network Embeddedness. Examining the Effect on Business Performance and Internationalization. Palgrave Macmillan. https://doi.org/10.1007/978-3-319-56511-8 DOI: https://doi.org/10.1007/978-3-319-56511-8
Ratten, V., & Jones, P. (2020). New challenges in sport entrepreneurship for value creation. International Entrepreneurship and Management Journal, 16(3). https://doi.org/10.1007/s11365-020-00664-z DOI: https://doi.org/10.1007/s11365-020-00664-z
Ravichandran, T. (2018). Exploring the relationships between IT competence, innovation capacity and organizational agility. Journal of Strategic Information Systems, 27(1). https://doi.org/10.1016/j.jsis.2017.07.002 DOI: https://doi.org/10.1016/j.jsis.2017.07.002
Rogeri, N., Meireles, M., Sanches, C., Ferreira, S., & Marietto, M. L. (2020). Proposal of artifact to measure degree of boldness in business social actors. Brazilian Administration Review, 17(1), 1–23. https://doi.org/10.1590/1807-7692bar2020190033 DOI: https://doi.org/10.1590/1807-7692bar2020190033
Rungsithong, R., Meyer, K. E., & Roath, A. S. (2017). Relational capabilities in Thai buyer-supplier relationships. Journal of Business and Industrial Marketing, 32(8), 1228–1244. https://doi.org/10.1108/JBIM-02-2017-0027 DOI: https://doi.org/10.1108/JBIM-02-2017-0027
Salvi, C., & Bowden, E. (2020). The relation between state and trait risk taking and problem-solving. Psychological Research, 84(5), 1235–1248. https://doi.org/10.1007/s00426-019-01152-y DOI: https://doi.org/10.1007/s00426-019-01152-y
?ledziewska, K., Gabryelczyk, R., & W?och, R. (2017). The Gap in the Digital Competence : The Diagnosis for Poland. Roczniki Kolegium Analiz Ekonomicznych / Szko?a G?ówna Handlowa, 45, 159–175.
Smals, R. G. M., & Smits, A. A. J. (2011). Value for value-The dynamics of supplier value in collaborative new product development. https://doi.org/10.1016/j.indmarman.2011.11.022 DOI: https://doi.org/10.1016/j.indmarman.2011.11.022
Thomas, G. (2011). How to do Your Case Study. A guide for students & researchers. Sage.
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26, 145–152. https://doi.org/10.1016/j.emj.2008.04.003 DOI: https://doi.org/10.1016/j.emj.2008.04.003
Walter, A., Ritter, T., & Gemünden, H. G. (2001). Value Creation in Buyer– Seller Relationships Theoretical Considerations and Empirical Results from a Supplier’s Perspective. Industrial Marketing Managemen, 30(4), 365–377. https://doi.org/https://doi.org/10.1016/S0019-8501(01)00156-0 DOI: https://doi.org/10.1016/S0019-8501(01)00156-0
Waseem, D., Biggemann, S., & Garry, T. (2018). Value co-creation: The role of actor competence. Industrial Marketing Management, 70, 5–12. https://doi.org/10.1016/j.indmarman.2017.07.005 DOI: https://doi.org/10.1016/j.indmarman.2017.07.005
Welch, C., & Paavilainen-Mäntymäki, E. (2014). Putting Process (Back) In: Research on the Internationalization Process of the Firm. International Journal of Management Reviews, 16(1), 2–23. https://doi.org/10.1111/ijmr.12006 DOI: https://doi.org/10.1111/ijmr.12006
Winter, S. G. (2003). Understanding Dynamic Capabilities. Strategic Management Journal, 24(10). https://doi.org/10.1002/smj.318 DOI: https://doi.org/10.1002/smj.318
Woodside, A. G., & Baxter, R. (2013). Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes. Industrial Marketing Management, 42(3), 382–393. https://doi.org/10.1016/j.indmarman.2013.02.004 DOI: https://doi.org/10.1016/j.indmarman.2013.02.004
Yin, R. K. (2009). Case Study Research: Design and methods (4th ed.). Sage.
?ak, K. (2016). The evaluation of the digital competences of Poland and Polish enterprises in the concept of the multi-criteria measurement of digitization. Ekonomiczne Problemy Us?ug, 123, 109–117. https://doi.org/10.18276/epu.2016.123-11 DOI: https://doi.org/10.18276/epu.2016.123-11
Downloads
Published
How to Cite
Issue
Section
License
The JEECAR journal allows the author(s) to hold the copyright and publishing rights of their own manuscript without restrictions.
This journal applies the Creative Attribution Common License to works we publish, and allows reuse and remixing of its content, in accordance with a CC-BY 4.0 license.
Authors are free to: Share — copy and redistribute the material in any medium or format and Adapt — remix, transform, and build upon the material for any purpose, even commercially.
Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions — The author may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics.
