Impact of knowladge management, IT, community service, and university brading on education quality

Authors

  • Umi Narimawati Faculty of Economics and Business, Universitas Komputer Indonesia, Indonesia https://orcid.org/0000-0001-8160-6263
  • Marliana Budhiningtias Winanti Faculty of Engineering and Computer Science, Universitas Komputer Indonesia, Indonesia
  • Syahrul Mauluddin Faculty of Engineering and Computer Science, Universitas Komputer Indonesia, Indonesia https://orcid.org/0000-0002-6125-6523
  • Dadang Munandar Faculty of Social Sciences and Business, International Women University, Indonesia
  • Denok Sunarsi Doctoral Program in Management Science, Postgraduate Program, Pasundan University, Bandung, West Java, Indonesia

DOI:

https://doi.org/10.15549/jeecar.v10i6.1505

Keywords:

Implementation of Knowledge Management, Utilization of information technology, Community Service Program, University Branding, quality of education

Abstract

This study aimed to investigate and comprehend the effects of knowledge management adoption, information technology utilization, and community service programs on university branding and their subsequent impact on the overall quality of education in private tertiary institutions (PTS) in the West Java and Banten region. The research design was quantitative, using a survey approach and a simple random sampling method to gather data from 226 lecturers from private tertiary institutions in West Java and Banten. PLS software version 3.0, based on the Partial Least Squares (PLS) approach, was used to analyze the data. The results showed that knowledge management implementation had no discernible impact on university branding, as shown by a t-statistic value of 1.594 and a P-value of 0.112.

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Published

2023-11-05

How to Cite

Narimawati, U., Budhiningtias Winanti, M., Mauluddin , S., Munandar, D., & Sunarsi, D. (2023). Impact of knowladge management, IT, community service, and university brading on education quality. Journal of Eastern European and Central Asian Research (JEECAR), 10(6), 840–852. https://doi.org/10.15549/jeecar.v10i6.1505